Case Study

Data capture and competitive analysis

It is part of the client's strategy to obtain reliable information about what is happening in the market and its environment.

industry

Retail (Food)

offer

Information & Analytics

scope

Competitive intelligence area

need

It is part of the client’s strategy to obtain reliable information about what is happening in the market and its environment. How is the competition doing in terms of prices? What does the press think of him and his clients? How often is he mentioned and in what way?

necesidad
estrategia

strategy_

An ad-doc solution based on the Decsis Analytics platform is implemented. The design includes mainly external data sources such as Social network, Internet and other public and/or private data sources. The service is provided on a pay-per-use basis from Decsis systems.

results

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In addition to the capacity of quantitative analysis, the customer can consult online what is being said about him and his environment.

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The knowledge of their competition and the ability to assess their own competitiveness has meant a 180º change in the management of their business.

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The pay-per-use model allows high predictability of spending, avoiding heavy investments.